On a shopping tour in the heart of Zurich

Zurich's Bahnhofstrasse is internationally known as the city's flagship. With branches of major fashion chains, luxury brand boutiques and traditional businesses such as Confiserie Sprüngli, Bahnhofstrasse attracts a broad mix of shoppers.

Bahnhofstrasse connects the main station with Lake Zurich and is a paradise for all shopping enthusiasts. The 1.4-kilometre-long street is packed with shops. From major fashion chains to exclusive boutiques, you'll find it all. The closer you get to Lake Zurich, the more luxurious the shops become.

All-round shopping experience

Bahnhofstrasse has an unrivalled density of offers in the luxury segment, whether in terms of international fashion labels, jewellers or, of course, watches. One of the most famous shops in Bahnhofstrasse is the Jelmoli department store. Inspired by those of other European cities, Jelmoli has a renowned perfumery as well as a wide range of fashion, accessories, shoes, sports and furnishings.

On the showground of the financial world

Paradeplatz is considered the heart of the Bahnhofstrasse and is world-famous as a financial centre. In addition to the imposing buildings of the major Swiss banks, Paradeplatz is also home to the headquarters of the famous Confiserie Sprüngli. During a hearty breakfast or over coffee and sweet specialities such as "Luxemburgerli", the café salon is the ideal place to watch the goings-on on Paradeplatz.

Special tip for the Christmas season: before the festive season, "Lucy" Christmas lights enlighten Zurich's Bahnhofstrasse. The lighting installation creates an enchanting atmosphere and is definitely worth a visit.